How to write the perfect client relationship manager cover letter
Client relationship managers are responsible for not only keeping a company’s clients happy but also helping to communicate any potential problems and offer recommendations for solutions when necessary. To earn a position as a client relationship manager, you will need a cover letter that conveys your professionalism, dedication, and commitment to customer satisfaction.
In this guide, we will teach you 5 key steps for writing a client relationship manager cover letter. Keep reading to learn all about:
- Formatting a client relationship manager header & headline
- Creating a personalized greeting on your cover letter
- Writing an eye-catching cover letter introduction
- Showcasing your value as a client relationship manager
- Ending your cover letter with an effective closing statement
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1. How to properly format a client relationship manager header & headline
In any well-written cover letter, the first step an applicant takes in the writing process is to craft a well-formatted header and headline.
A cover letter header is the 3- to 4-line block of text found in the upper left corner of the document. In this header, you will find all the necessary identifying information about the applicant and the company they are applying to.
Comparatively, the cover letter headline is a single line of text following the header that provides a compelling preview of the information to come. The primary purpose of this headline is to hook the attention of the employer.
To better demonstrate how to create each of these key cover letter elements, we have provided more in-depth explanations and examples below:
Formatting the header
The header of your cover letter can vary in format depending on the overall style and appearance you are going for. However, your header should always include:
- The name of the company you are applying to (& the department, when applicable
- Your name and professional title
- Your professional contact information (phone number, email address, LinkedIn, etc.)
When put all together, your client relationship manager header should look similar to this
To: First Citizens Bank, Customer Service Department
From: Joan Smith, Client Relationship Manager
(123) 456-7890 | joansmith@email.com | linkedin.com/in/joan-smith
Writing the headline
When writing the headline of your cover letter, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.
Here is an example of a well-written client relationship manager headline, followed by a breakdown of its key parts
My 4-Step Approach to Client Relationship Management & How It Can Benefit Your Clients
Trigger Word/Number: 4-Step Approach
Keyword: Client Relationship Management
Adjective/Verb: Benefit
Promise: Your Clients – by specifically saying “your clients,” you show the employer that the information found in your cover letter will be directly related to the needs of their company and clientele.
2. How to create a personalized greeting for your client relationship manager cover letter
Next up on your client relationship manager cover letter is the greeting.
We recommend always going with a personalized greeting that addresses a specific person or department by name. Not only does this show an employer you have excellent attention to detail but it also reveals the level of initial effort you put forth by researching the company ahead of time.
If you have thoroughly researched the company and cannot pinpoint an exact person or department who will review your cover letter, try out one of these alternatives:
To the [Company Name] Team
Or
To the [Company Name] Hiring Manager
3. How to write an eye-catching client relationship manager cover letter introduction
Following your chosen personalized greeting is the introductory paragraph of your cover letter. While your headline and greeting work together to initially grab an employer’s attention, your introduction should keep them interested by including:
- A brief overview of your professional history and goals
- A statement on why you are enthusiastic about applying to this company
- A mutual acquaintance (when possible)
Here is an example to help demonstrate how to write a client relationship manager cover letter introduction
To the [Company Name] Hiring Manager,
I am a Client Relationship Manager with 5+ years of specialized experience in the technology industry. Recently, I had the opportunity to meet with your company’s VP, Joe King, at a business conference. Upon reviewing my resume and discussing my experience in the industry with me, Mr. King strongly recommended I apply for this position.
4. How to showcase your value as a client relationship manager
With your introduction now in place, the next step is to write the body paragraphs of your cover letter. A well-written cover letter will typically contain between 2 to 4 body paragraphs that offer in-depth answers to these key questions:
- What excites you about working at this company?
- What do you hope to learn from working at this company?
- What accomplishments or qualifications make you stand out as an applicant?
- What key skills do you possess that are relevant to the position?
Describing your relevant accomplishments and explaining how you can achieve these successes at the employer’s company is especially important. By doing so, you effectively show the employer the professional value you have to offer.
Here is an example of an accomplishment found in a client relationship manager cover letter
As the Client Relationship Manager for [Former Employer], I implemented a new communication routine for client outreach, resulting in a 35% increase in overall client retention. Additionally, I raised the company’s overall customer satisfaction ratings to 98%.
5. How to end your cover letter with an effective closing statement
The concluding element of your client relationship manager cover letter is an effective closing statement. In this closing statement, you should include:
- An enthusiastic sentence saying you are looking forward to hearing from them
- An additional sentence stating you will follow up, including how you will contact them or how they can contact you
- A formal sign-off
Here is an example of a strong closing statement from a client relationship manager cover letter
I am eager to speak with you directly about how my experience and success as a Client Relationship Manager can help your company reach its goals. I am available to meet on any weekday during normal business hours of 9 a.m. to 5 p.m. The best way to reach me is at (123) 456-7890, or via email at joansmith@email.com
With Appreciation,
[Applicant Name]
Follow this cover letter outline for maximum success.
